Walgreens (WAG) recommended that its pharmacists use one liners on their customers to convince them that its illegal swicthing of their medications to a more expensive brand was to their advatnage because the capsules were easier to swallow. This scam was revealed in a now unsealed whistleblower lawsuit. Walgreens settled the allegations for $35 million. In the new lawsuit against capsule maker Par Pharmaceuticals and its suppliers, it is revealed that when explaining why their prescriptions were being switched without their permission to a more expensive version of the drug Walgreens told the pharmacists to say the medication was the same. However, by switching to gelcaps the price of Zantac, for example, rose from $5.35 to $71.45 repeaing Walgreens an extra $75 million in annual profits. They then cococted the story that they were easier to swallow as the reason for the change.